2015 LED Industry Development Review and 2016 Development Trend Analysis

In 2015, under the influence of the global economic environment, LED industry has experienced in the history of "the coldest year." "Price war", "bad-mouthing" theory. However, in 2015 the LED industry, what was the situation?
From the sub-industry export situation in 2015, total exports of lighting fixtures to complete the entire industry accounted for 79.25% of total exports. In addition, LED lighting is rapidly completed to replace the traditional lighting fixtures, and in 2015 the global LED lighting market size of 557 billion, the market penetration rate is up to 36.9%. This means that although the slowdown, but the LED to replace the traditional lighting market is still there is a very large room for improvement.
Looking to 2016, How is the LED Lighting Industry Trend?


1. LED industry "penetration" Improving
From the Chinese LED industry policy support level, whether it is from the center or to the relevant functional departments where you can hear a consistent and firm voice: strongly support the LED industry. This is undoubtedly promote the development of LED industry one of the most effective tonic. In this context, an occasion to force LED business is expected in 2016 LED industry in all aspects of the "infiltration" would have improved to varying degrees.
A.  patterned sapphire substrate permeability substrate is made of nearly 50%
The past two years China has depressed the price of a sapphire substrate, resulting in a lot of damage to the interests of the sapphire substrate manufacturers. To enhance gross profit margin, the sapphire substrate manufacturers overweight investment-patterned substrate development, large-scale procurement of lithography and etching machine, in order to increase the average selling price by patterning the substrate product performance pulled the sapphire substrate market. Patterned sapphire substrate penetration is expected to increase the substrate is made from 30% in 2012 to 60% in 2015.
B. LED lighting market penetration accelerator
Driven by government policies, LED lighting product prices, technology matures, increase market awareness and other factors, to further expand the LED lighting market. Originally traditional lighting manufacturers in the development of new products, but also began to import a large amount of LED light source to replace traditional lighting products. Therefore, in 2015, LED lighting products in the general lighting market penetration will continue to rapidly increase, and to penetrate among all kinds of lighting.
C. LED backlight enterprises to improve market penetration
China LED backlight market demand increased and the trend is clearly broken, such as a growing number of LED backlight notebook computers and LCD TV market, indicating LED electronic display and lighting engineering products factory in backlight from the battlefield the small size of the mobile phone market in the past turned to large-size panel market. This will further stimulate the LED backlight manufacturers in the field of market penetration improved.


 2. LED industry competition intensifies

 As LED Industry technology get more and more mature and market enlarge, the competition become more and more intense. even then some led factories, famous large companies bankcrupt times and times.

3. LED industry new "standard "

As China's seven strategic emerging industries, one of the LED industry, after years of rapid development, some problems begin to emerge, such as uneven product quality, performance and other standards vary widely, which is not conducive to the popularity of LED applications. In the long run, LED LED industry standard for the development of the importance of self-evident. And through the development of the certification requirements, we can standardize the quality and performance of LED products in order to prevent disorderly competition caused mass confusion. In this context, some local companies have developed open LED standardization process, such as Guangdong extensive collection of LED lighting companies in the development, to amend the relevant local standards currently achieved initial results in the standard system planning and roadmapping aspects: has introduced LED lighting standard optical component technology 21 specifications. However, since the standard-setting body too much at this stage, resulting in national standards, industry standards, local standards and enterprise standards that there is no unified phenomenon. Visible, specifications LED industry standard is still the focus of future development of LED industry.


FROM SUNROLEDS

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